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The Art of Name

Haven’t we all day dreamed of what we would name our children (eek, what if it’s twins?), our villa in Corfu, our racehorse, pet schnoodle, or our yacht. And don’t we all love those little games where we choose our death metal rock band, or porn star name?  I’ve done all that and more. I have a whole compendium of business names at the ready when the need arises.

I even had one ready for Print Darling (which was of course, Print Darling). It was a ‘working name’ at first, just to make sure it was going to stick. It did, but I went around the block a few times road testing alternatives. How did I decide to call Print Darling, Print Darling?

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